Be on top of the latest marketing, advertising and branding concepts. Learn what the new terms mean, how marketers and consumers are using them, and how you can engage and activate them to build your business.
The new marketing revolution is outpacing marketing education, “consultant expertise” and your staff’s current skill sets. Given the long lead-time for books and textbooks, even the latest marketing publications are instantly out of date when it comes to digital, social and mobile initiatives and communications platforms. MKTG will keep you informed and up-to-date on what’s hot—and how it’s happening in the marketplace.
The three-level definitions make it easy to understand the new marketing constructs and how to apply them in your business.
Features
1. The newest terms and definitions in the marketing community and landscape Constantly updated and instantly available
2. The three levels of Marketing Development:
a. Level One: Definition
b. Level Two: Use
c. Level Three: Value
3. Crowd-sourced additions from users
SAMPLE:
TERM: FOURSQUARE
DEFINITION: The originator of place-based check-ins online (SEE ALSO: Geo Targeting, Mobile Media and Yelp)
COMMENT: Foursquare uses smartphone GPS to link users. Users can find friends, services, stores, sales and other opportunities immediately around them.
APPLICATION: Marketers can target new, light, casual or frequent buyers with different offers depending on multiple factors. In effect, it’s “digital direct mail” that treats your customers’ mobile devices as their “homes.” Marketers can make the most of spur-of-the-moment business (SEE ALSO: “Impulse Buying”).